000			01940nam a22004097a 4500
001			ebr10057976
003			CZ PrSKC
005			20201201121225.0
007			cr cn
008			201201b ||||| |||| 00| 0 eng d
020			_z0-8144-7225-7
040			_aCaPaEBR _bcze _dABA001
100	1		_aBacon, Terry R., _d1947- _911291
245	1	4	_aThe behavioral advantage _bwhat the smartest, most successful companies do differently to win in the B2B arena / _cTerry R. Bacon and David G. Pugh.
260			_aNew York : _bAMACOM, _cc2004
300			_axi, 308 p. : _bill. ; _c25 cm
504			_aObsahuje bibliografické odkazy a rejstřík
505	0		_aThe death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
650	0	0	_aOrganizational behavior. _911292
650	0	0	_aOrganizational effectiveness. _911293
650	0	0	_aStrategic planning. _910389
650	0	0	_aSelling _xPsychological aspects. _911294
650	0	0	_aCustomer relations. _911295
650	0	0	_aIndustrial management. _910394
650	0	7	_aorganizační chování _2czenas _911296
650	0	7	_apodnikový management _2czenas _910392
650	0	7	_aprodej _2czenas _910378
650	0	7	_astrategický management _2czenas _910388
655		0	_aElectronic books _95364
655		7	_aelektronické knihy _910125
700	1		_aPugh, David G. _q(David George), _d1944- _911297
710	2		_aebrary, Inc. _911298
856	4	0	_uhttp://site.ebrary.com/lib/natl/Doc?id=10057976 _yPlný text - pro registrované uživatele NK ČR
910			_aABG508