TY  - BOOK
AU  - Bacon,Terry R.
AU  - Pugh,David G.
ED  - ebrary, Inc.
TI  - The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena 
PY  - 2004///
CY  - New York
PB  - AMACOM
KW  - Organizational behavior
KW  - Organizational effectiveness
KW  - Strategic planning
KW  - Selling
KW  - Psychological aspects
KW  - Customer relations
KW  - Industrial management
KW  - organizační chování
KW  - czenas
KW  - podnikový management
KW  - prodej
KW  - strategický management
KW  - Electronic books
KW  - elektronické knihy
N1  - Obsahuje bibliografické odkazy a rejstřík; The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult
UR  - http://site.ebrary.com/lib/natl/Doc?id=10057976
ER  -