Bacon, Terry R.,  1947- <br/><br/>
The behavioral advantage  what the smartest, most successful companies do differently to win in the B2B arena / 
Terry R. Bacon and David G. Pugh. 
 - New York :  AMACOM,  c2004 
 - xi, 308 p. :  ill. ;  25 cm 
<br/><br/>Obsahuje bibliografické odkazy a rejstřík 
<br/><br/>The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational behavior.<br/>Organizational effectiveness.<br/>Strategic planning.<br/>Selling--Psychological aspects.<br/>Customer relations.<br/>Industrial management.<br/>organizační chování<br/>podnikový management<br/>prodej<br/>strategický management
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books<br/>elektronické knihy