Doyle, Peter <br/><br/>
Value-based marketing :  marketing strategies for corporate growth and shareholder value / 
Peter Doyle 
 - Chichester :  John Wiley,  c2000 
 - xii, 370 s. :  il. 
<br/><br/> Obsahuje rejstřík 
<br/><br/><label>ISBN: </label>0471877271 
<br/><br/><label>Subjects--Index Terms: </label>marketingová strategie 
<br/><br/><label>Universal Decimal Class. No.: </label>339.1 339.138 339.138:004.738.5