The behavioral advantage what the smartest, most successful companies do differently to win in the B2B arena /
Bacon, Terry R., 1947-
The behavioral advantage what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh. - New York : AMACOM, c2004 - xi, 308 p. : ill. ; 25 cm
Obsahuje bibliografické odkazy a rejstřík
The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
Organizational behavior.
Organizational effectiveness.
Strategic planning.
Selling--Psychological aspects.
Customer relations.
Industrial management.
organizační chování
podnikový management
prodej
strategický management
Electronic books
elektronické knihy
The behavioral advantage what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh. - New York : AMACOM, c2004 - xi, 308 p. : ill. ; 25 cm
Obsahuje bibliografické odkazy a rejstřík
The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
Organizational behavior.
Organizational effectiveness.
Strategic planning.
Selling--Psychological aspects.
Customer relations.
Industrial management.
organizační chování
podnikový management
prodej
strategický management
Electronic books
elektronické knihy