Value-based marketing : marketing strategies for corporate growth and shareholder value /
Doyle, Peter
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle - Chichester : John Wiley, c2000 - xii, 370 s. : il.
Obsahuje rejstřík
0471877271
marketingová strategie
339.1 339.138 339.138:004.738.5
Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle - Chichester : John Wiley, c2000 - xii, 370 s. : il.
Obsahuje rejstřík
0471877271
marketingová strategie
339.1 339.138 339.138:004.738.5